A landing page is a standalone web page designed for a specific campaign or purpose that a QR code directs scanners to. Unlike a homepage, a landing page focuses on a single objective such as collecting leads, promoting an offer, or providing information. Well-designed landing pages matched to the QR code's call to action produce higher conversion rates.
The real estate agent created a mobile-friendly landing page with property photos and a contact form, then linked it to the QR code on the yard sign.
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