A call to action (CTA) is a prompt near or on a QR code that tells the viewer what to do and what to expect. Effective CTAs such as "Scan to get 20% off" or "Scan for the menu" significantly increase scan rates by giving people a clear reason to engage. Without a CTA, many people will ignore a QR code entirely.
Adding the call to action 'Scan to view our menu' beneath the QR code tripled the number of daily scans at the cafe.
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