Scan rate refers to the number of times a QR code is scanned over a given time period. It is a key performance metric for QR code campaigns, indicating how effectively a code is driving engagement. Scan rate can be measured as total scans, unique scans, or scans per day/week/month.
After redesigning the flyer with a clearer call to action, the scan rate on the QR code increased by 40 percent.
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