Conversion rate is the percentage of QR code scanners who complete a desired action after reaching the destination, such as making a purchase, filling out a form, or downloading an app. It is calculated by dividing the number of conversions by the total number of scans. Tracking conversion rate helps you understand how effectively your QR code campaign turns scans into measurable outcomes.
The product packaging QR code had a 12 percent conversion rate, meaning one in eight scanners completed a purchase on the linked page.
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